Manager, Medico Marketing Content Writer | Abbott Careers India| Apply Now
Explore an exciting opportunity with Abbott Careers through Co.Create, Abbott’s in-house creative agency, offering one of the most dynamic Healthcare Jobs in India. The Manager – Medico Marketing Content Writer role is designed for seasoned healthcare communication professionals who combine creativity, strategy, and scientific expertise to create impactful medico-marketing content in Mumbai.
Job Details:
- Job Title: Manager – Medico Marketing Content Writer
- Location: India, Mumbai
About The Company:
Co. Create is Abbott’s in-house creative agency based in Mumbai. Collaboration matters to us — if two heads are better than one, imagine the power of an entire team. We work with a holistic perspective because everything is connected. Effectiveness drives us: efficiency and impact are where we want to land with anything we do.
We are a team of visionary content creators, designers, curious problem solvers, techies, and passionate collaborators who believe great teams are built when content, strategy, and creativity work together. With animation in our DNA and results at our core, we craft stories that express who clients are while connecting with their most valued audiences.
Job Description:
The role requires a seasoned Medico Marketing Content Writer with in healthcare Jobs and communications and clinical understanding. The candidate should specialize in translating complex clinical and scientific information into clear, engaging, and compliant content. This includes crafting promotional and educational materials for healthcare professionals (HCPs), patients, and the public while aligning with industry regulations and brand strategies.
The writer is responsible for end-to-end content ownership across assigned projects, including research, ideation, copywriting, visualization, and editing. A strong grasp of therapeutic areas, storytelling, and communication challenges is vital for delivering impactful messaging across multiple touchpoints.
Key Responsibilities at Abbott Careers:
- Interpret client briefs and understand content/creative requirements, timelines, and target audience expectations.
- Discuss therapies with brand and medical teams.
Develop content for HCP-focused marketing materials including:
- Brand Promise & Taglines
- Visual Aids (VA)
- Leave-Behind Literature (LBL)
- Patient Education Leaflets
- Video scripts
- Gamification content
- Therapy shaping
- Collaborate with marketing, creative, and client servicing teams.
- Deliver high-quality tailored copy.
- Serve as the single point of contact for all medical content.
- Demonstrate versatility in writing styles.
- Maintain grammar accuracy and brand tone.
- Conduct thorough research.
- Ensure medically accurate and brand-aligned communication.
- Manage and mentor a team of 3 (creative & medical writers).
Skills Required:
- Behavioral: High energy, integrity, empathy, and strong relationship-building capabilities.
- Functional: Expertise in medico-marketing copywriting, brand communication, and marketing strategy.
- Analytical: Ability to interpret customer insights and data to craft effective communication.
- Communication: Strong written, verbal, and presentation skills.
- Customer Orientation: Deep understanding of pharma, HCP and patient needs with a service-first mindset.
Qualifications Required For Abbott Careers:
MBBS, BAMS, or B. Pharm (Bachelor of Pharmacy).
