Assistant Product Manager Job at MSN Laboratories | Pharmacy Graduates Apply Now
MSN Laboratories is hiring for a Product Management position in Hyderabad, reporting directly to the Marketing Head. This Assistant Product Manager Job is designed for Pharmacy or Science graduates with 1–2 years of experience as a Product Executive or Assistant Product Manager. The incumbent will be responsible for driving therapeutic area (TA) growth, managing product lifecycles, and developing strategic marketing plans to achieve revenue and profitability targets. This is a key opportunity to lead brand positioning and Key Account Management for one of India’s leading pharmaceutical innovators.
- Job Post: Assistant Product Manager
- Location: Hyderabad
Assistant Product Manager Job Description
The incumbent of the role will be defining and driving specific therapeutic area (TA) and brand strategies, focusing on product growth, lifecycle management, and forecasting revenue and operating expenses to ensure the achievement of OP revenue and profitability targets in the country. It includes developing strategies based on brand positioning, customer segmentation, and regional needs, with both short- and long-term goals in mind. The individual is responsible for creating customer-focused plans that align all marketing activities, using both traditional and innovative tools, and collaborating with internal stakeholders to develop local market life cycle strategies, such as line extensions or new indications.
Pharmacy Job Responsibilities
- Develop Brand Marketing Plan
- Develop visual aids and ensure the execution of the marketing strategy
- Forecast brand performance and track progress towards the target
- Allocate and execute in the brand budget
- Obtain final regulatory/legal approval of tactical portfolio plan
- Select and manage agencies for the development of materials (budget, scope, timing, and quality of project)
- Align with the customer plan
- Develop the country Op Plan and influence sales targets and brand A&P allocations
- Long-range forecasting (with GPM/Marketing Head)
- Develop a promotional marketing strategy
- Validate brand-specific messages, design training (w/medical, regulatory)
- Develop awareness campaigns, CME, congress content (w/ KOLs) in partnership with Medical
- Coordinate with brand teams to ensure promotional messages and standard programs to maximize portfolio value across key accounts/private hospitals
- Monitor performance and build a training roadmap for capability building
- Leverage resources such as promotional efficiency
Key Performance Indicators
- Achievement of product revenue and market share targets.
- Successful product launches and lifecycle management outcomes.
- Effectiveness of marketing campaigns and customer engagement.
- Timeliness and compliance in regulatory submissions and approvals.
- Team performance and development of junior product managers.
Required Skills
- Strategic and Operational Business/Marketing Planning
- Key Account Management and Customer Marketing experience preferred
- Customer Insights to understand their need and translate into a strategy
- Market Execution
- Strong analytical skills, interpretation, and communication
- Performance and Program Metrics
- Exceptional interpersonal skills, collaboration/negotiation
- Exceptional prioritization among/across brands, resource-constrained context
- Vendor management
- Knowledge of therapeutic segments and related medical information.
- Knowledge of regulatory aspects and issues related to the Pharmaceutical industry.
- Knowledge of applicable company policies and procedures, including those relating to promotional practices and adverse event reporting.
Requirements for the Pharmacy Job
- Education Degree: Degree in Pharmacy or a Graduation with relevant experience.
- Experience: 1-2 years as a product executive or assistant product manager.
